Political Communications Strategy: The Chimpanzee Gambit
In the last week, I received at least 13 press releases from the Liberal Party. Of these, 4 were noting a milestone, like the anniversary of the Air India tragedy. The remainder were shots at the government for any number of real or perceived issues. The recurring image I get when looking at this list is a group of chimpanzees flinging their feces against a wall.
This week, the subject of the releases included:
- Green Infrastructure Fund a Scam
- Conservative Abuses of Power Plague Parliament
- Conservatives Embarrass Canada on Global Stage
- NDP Must Stop Protecting Dean Del Mastro
Perhaps I listen to too many political shows and read too many political blogs. Daily, I read and hear zealots trying to make mountains out of molehills by flinging issues against a wall and hoping something sticks. Using the multiple communication channels now available, party chimps throw out slanted content to the traditional media and try to augment it in the social media bubble. Tweets go out to teams of retweeters, hoping for mentions on television and in the newspapers.
The political environment in Canada is often described as toxic. Not surprising when the environment is full of shit.